Hologram Zelenskiy promises Ukraine will defeat ‘the empire’

Volodymyr Zelenskiy referenced Star Wars and the second world war as the Ukrainian president appeared as a hologram on stage at technology festivals across Europe.

He told entrepreneurs, investors and corporate leaders at the festivals in Amsterdam, London, Paris and Stockholm that he was offering technology firms a unique chance to rebuild Ukraine as a fully digital democracy.

He asked for help on the terms of lend-lease - the way in which the United States helped the Allies during the second world war, offering aid without payment but on the understanding that hardware would be returned.

"It's unusual for presidents or heads of government to use a hologram to address people but this is not the only aspect of Star Wars that we are putting into practice," he said.

"We will defeat the empire too," he said, likening Russian forces to the enemy in Star Wars.

He said the government would lay out the specifics of a plan that would create a digital government at a conference in Switzerland in the coming weeks.

"No other country in the world will offer you such a chance to use the most advanced technologies at a state level," he said. "It's an experiment and a digital revolution, and the modernisation of the current system all at the same time."