Thursday, 21 Aug 2025

New travel trend has Americans chasing fountain of youth

Booking.com released its 2025 travel predictions list, and one trend, "passport to longevity," has 57% of travelers seeking vacations to "extend their lifespan."


New travel trend has Americans chasing fountain of youth

A new report from Booking.com provides insight to the top travel trends for next year, with many travelers going beyond sightseeing.

The annual travel predictions report for 2025 highlights the "passport to longevity" trend. 

"Vacations in 2025 will go beyond relaxation, evolving into life-enhancing journeys focused on health and well-being," Booking.com's website says.

Fifty-two percent of American travelers say they are willing to pay for vacations "designed solely to extend their lifespan and improve their overall health," according to Booking.com.

Ben Harrell, U.S. managing director at Booking.com, told Fox News Digital via email he sees vacations evolving into something more for travelers than just a time to relax.

Booking.com sees longevity retreats leading with 49% of Americans expressing interest in "programs that replace temporary fixes with deeper revitalization," the website says. 

"In 2025, the journey won't end when the trip does; it will carry forward as a path to a longer, healthier life," added Harrell.

In Tromsø, travelers can seek rejuvenation through a floating sauna that overlooks an Arctic Cathedral in Pust.

"Both of these locations are wellness-focused, aligning with the goals of longevity retreats," said Harrell.

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