USA Tourism Soars As Illinois And Brand USA Collaborate With Expedia's Travel Media Network

By June 2024, the campaign had driven nearly $27 million in gross bookings, generated 16 million impressions, and received 40,000 page views in the U.S. alone. This impressive performance underscores the power of leveraging digital media and strategic partnerships to attract travelers.

The campaign highlights the following elements:

In addition, Brand USA will be one of the first destination marketing organizations to use Travel Shops, a groundbreaking feature on the Expedia app. This first-of-its-kind shoppable storefront enables creators and brands to share their travel recommendations, highlighting must-see experiences, accommodations, and activities. Travelers can browse these curated selections and book their trips directly through the app, offering an innovative, immersive way to plan and experience U.S. travel.

Through these partnerships, Expedia Group is demonstrating its ability to provide destination marketing organizations with an unparalleled combination of global reach and deep traveler insights. These campaigns not only help to promote travel to Illinois and across the U.S. but also provide an innovative model for how tourism boards can use digital platforms to connect with high-intent travelers in both domestic and international markets.