Tourism Ireland Uses Halloween to Boost Autumn Travel Interest

Tourism Ireland is putting Halloween at the forefront of its autumn travel promotions, highlighting the holiday as a compelling reason to visit the island during the season. In mid-September, the organization launched a multi-market campaign to attract travelers in time for autumn holiday bookings. While Halloween is widely celebrated around the world, few realize that its origins date back to Ireland over 2,000 years ago, rooted in the ancient Celtic festival of Samhain.