- by travelandtourworld
- 17 Aug 2025
Visit Maldives has taken a major step to boost its global tourism appeal by hosting a senior delegation from Liverpool Football Club, solidifying a high-profile partnership that connects one of the world’s most celebrated football teams with the Maldives’ luxury travel brand. This collaboration aims to harness Liverpool FC’s vast international fanbase and sports influence to elevate the Maldives’ visibility as a premier travel destination, targeting affluent and diverse traveler segments across key global markets. Through strategic marketing initiatives and joint campaigns leading into the 2025/26 football season, Visit Maldives is positioning itself to attract new visitors, support sustainable tourism growth, and achieve its ambitious visitor arrival goals.
Now California joins New York, Nevada, Florida, Hawaii, Oregon, and North Carolina has been significantly impacted by the downturn of tourism brought about due to a combination of factors. International and domestic visitors now have to deal with rising travel costs and skyrocketing airfare and accommodation prices. Further, safety concerns, negative perceptions, and traveling to the US are costs in and of themselves. Strict immigration policies are making it more difficult for foreign visitors to acquire travel visas which, compounded with the long-standing effects of the COVID-19 pandemic, are fundamentally altering travel behavior and the public’s overall perception of travel. These realities have led to a marked decline in most tourism hot spots.
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