Los Cabos Achieves Strong Tourism Numbers

"The goal is to find the best version of this tourist destination," said Lilzi Orci Fregoso, executive president of the Los Cabos Hotel Association (AHLC).

The recovery of Los Cabos after the most hard-hit years of the coronavirus pandemic in 2020 and 2021 is behind us. Los Cabos has consolidated its position as one of the essential beach tourist destinations in Mexico; in September alone, the month known as the lowest season for the sector, it closed preliminarily with 46 percent hotel occupancy.

Every September 27th, the World Tourism Organization (WTO) celebrates World Tourism Day to raise awareness in the international community about the social, cultural, political, and economic value that tourism represents, as well as how the sector can contribute to the sustainable development of tourist destinations.

But how important is tourism for Mexico? Tourism represents 8.7 percent of the Mexican economy's Gross Domestic Product (GDP) and generates around 4.5 million direct jobs.

Tourism employment represented 8.8 percent of national employment, according to the Working Group of the Specialized Technical Committee of Economic Statistics of the Tourism Sector (CTEEEST).

"Businessmen should look out for the destination and not only for the companies. It is a great success for Los Cabos. Thanks to that, today we have good numbers and better occupancies, even than we had in 2019. I'm not even talking about the average rate because it is the best in the country," Orci says.

This year became quite a challenge for the national and local tourism industry. According to data from the Ministry of Tourism of the Government of Mexico (SECTUR), the average monthly tourist arrival in our country from January to July was 5.2 million visitors. Around 350,000 tourists arrived in Los Cabos monthly, registering an increase of 24 percent compared to the same period in 2019.