Los Angeles Hosts Georgian Wine Grand Tasting And Masterclass Amid US Growth In Wine Tourism

The 2025 Campaign: A Strong Push for Georgian Wine

Key Events in the Campaign

The second half of the 2025 campaign will feature notable events such as the TEXSOM conference in Texas, where Wines of Georgia will serve as a prominent regional sponsor. At TEXSOM, Georgian wines will be showcased during a series of sessions, offering wine professionals a chance to explore the diversity of Georgian viticulture.

Following TEXSOM, one of the most anticipated events will be the Grand Tasting and Masterclass in Los Angeles on September twenty third. This event will provide an in-depth exploration of Georgian wines for press, trade, and consumers, with over hundred wines from various Georgian producers. The event will include a walk-around tasting session, a specialised masterclass, and a consumer-focused session led by television personality Phil Rosenthal.

Expanding Reach with National Events

The Wines of Georgia campaign is extending its reach with a variety of additional events across the US This includes participating in festivals and fairs that celebrate organic and biodynamic wines, such as the Karakterre Festival in Brooklyn, New York, and the Orange Glou Fair in the same city. Both festivals will provide Georgian wines a platform to engage with both trade and consumers in these important markets.

Later in the year, the Austin Food & Wine Festival and the San Diego Food plus Wine Festival will offer further opportunities for Wines of Georgia to highlight its diverse wine portfolio to thousands of attendees. These events draw large crowds, including chefs, sommeliers, wine buyers, and media, creating valuable networking opportunities for importers and wine professionals.

Impact on US Wine Tourism and Business

Wines of Georgia in the US Market

In addition to its participation in large festivals and trade events, Wines of Georgia's campaign continues to engage with key audiences through a series of educational and promotional activations. US importers of Georgian wine are encouraged to take part in these events to showcase their portfolios and make valuable connections with industry professionals and consumers. These initiatives are essential for driving long-term growth in Georgia's wine exports to the US.

Shaping the Future of Wine Tourism

Georgian wine is gaining traction in the United States, which is expected to stimulate wine tourism across the country in the upcoming years. By providing Georgia's unique history and wines, the global accessibility to Georgian wine will only strengthen America's wine tourism. Paid advertising, as well as educational programs, will resonate with America's curiosity, therefore promoting the Georgian wine industry and wider ancient wine-making regions.