Florida Tourism Reassures Travelers with New Campaign: "Sun is Shining in Florida

Stronger than the Storm Messaging

Despite the damage, Visit Florida is conducting surveys of affected areas to determine when they can safely welcome tourists. In the meantime, Florida's major airports, including Tampa International and Orlando International, have resumed full operations, signaling a positive step forward.

A Multimillion-Dollar Recovery Initiative

Visit Florida is preparing a multimillion-dollar recovery effort to support the hardest-hit destinations. This initiative comes at a crucial time as the tourism bureau seeks a funding increase from $80 million to $100 million from the state legislature to boost its promotional efforts. The goal is to prevent the long-term perception challenges that followed past storms, such as the impact left by Hurricane Ian in 2022, which severely affected visitation in Fort Myers.

In the second quarter of 2024, Florida welcomed a record 34.2 million visitors, up 1.7% from the previous year, demonstrating the state's strong tourism appeal even amidst challenges. With new campaigns in motion and recovery on the horizon, Florida is ready to shine once again for travelers.