Tuesday, 06 Dec 2022

Discover the Spirit and Essence of Mexican Cities

The Magical Neighborhood Program, among other objectives, identifies, values, and preserves towns' uses, customs, territories, identities, and cultures with a tourist vocation.

Discover the Spirit and Essence of Mexican Cities

Miguel Torruco Marqués, Mexico's Secretary of Tourism (SECTUR), announced the new Mexico's Magical Neighborhoods (Barrios Magicos) program. The initiative seeks to broaden the range of tourist experiences for visitors touring the country.

The precedent of this new program is that of Pueblos Magicos, which emerged in 2001 and became a relevant tourism engine in the country, thanks to the promotion of the cultural, natural, historical, architectural, and gastronomic richness of the 132 destinations.

The Magical Neighborhood Program represents a space in which various elements are combined, which make a locality unique and unrepeatable: history, culture, gastronomy, products, and services, as well as the coexistence of the local population with visitors. A Magical Neighborhood can show a city's 'spirit' and essence.

The Secretary of Tourism emphasized that as a first launching stage, SECTUR, in coordination with municipal and state authorities, will select 32 emblematic places, one for each state in the country, capital cities, or the interior.

The great challenge will be to choose those sites that, as part of a municipality, city, or metropolitan area, medium or large, facilitate the integration of tourism products. It also adds service chains; that are representative of the town; that have infrastructure and connectivity; and that can be linked to other tourist destinations through routes or thematic circuits, to mention just some of the aspects to be considered.

"The Magical Neighborhoods, in tandem with the Magic Towns (Pueblos Magicos), will boost, strengthen and motivate road travel. The purpose is to take the tourist above all, towards open spaces, in more intimate contact with nature and the host communities, in keeping with the new post-pandemic tourism trends," said Torruco Marqués.

The Green Angels will always accompany tourists as they travel along the road network, which the Geointelligence Center already assists. This center locates the corporation's units in real-time and knows the operator's name and the estimated attention time.

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