Canada Tourism Industry Experiences Surge as Ministers Discuss Strategic Actions for Growth

Canada tourism industry remains a vital economic pillar, supporting over 2 million jobs, or roughly 10% of the country’s employment in 2023. In several regions, tourism stands as a top service export, highlighting its importance to the national economy. This week, federal, provincial, and territorial ministers responsible for tourism convened at the 2024 Canadian Council of Tourism Ministers (CCTM) meeting in Banff National Park, Alberta. The event, co-chaired by the Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, and the Honourable Joseph Schow, Alberta Minister of Tourism and Sport, took place on the traditional Treaty 7 territory.