- by travelandtourworld
- 01 Sep 2025
Brazil Strengthens Global Influence Through Tourism Innovation and New Cultural Experiences
Brazil has become the primary South American country which is considered for visiting internationally. The country is the first in the region to attract the highest number of visitors. Brazil claimed the highest spot in the region to attract tourists during the first half of 2025 where 5,332,111 tourists were reported. This was an increase of 48.2% compared to the first half of 2024. This growth was a remarkable achievement for the country as it showcases the importance of the tourism sector in the country. This also aids in the country’s branding as well as reputation on a global scale.
- by travelandtourworld
- 29 Aug 2025
- in travel
Tourism as a Strategic Tool of Soft Power
Innovative Tourism Initiatives
Digital visibility: Partnerships with major tech companies like Google and TikTok help small and medium-sized tourism enterprises increase their online presence and reach global audiences.
Tourism Growth Driving Global Reputation
Through innovative practices and the use of sustainable measures alongside involving tourists in Brazilian culture, the country is seeking to market its tourism industry which would, in turn, allow Brazil to leverage its soft power. Apart from enhancing the experience of the tourists, these measures would increase the amount of foreign investment in the country while also improving its global standing. Brazil is proving that smart investment in tourism infrastructures, tourism technologies, regenerative projects, and curated cultural showcases aid in the attainment of international soft power.
With the increase of tourists and international fame, the Brazil tourism strategy is gaining international attention. Brazil is proving that cultural tourism, when put into aid through technology and smart investment, can improve the global perception of the country.
Photo: Brazilian Tourism Office
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