TikTok reports $1bn turnover across international markets

TikTok has reported a five-fold surge in turnover to $1bn (£875m) across its operations in international markets including the UK and Europe last year, as trend-setting teens and young adults continue to make the video-sharing platform the hottest social app of the moment.

Financial filings for Chinese-owned TikTok UK, which also covers operations in countries such as Brazil, Mexico, South Africa and Colombia, shows that its popularity with the public is rapidly translating into an advertising and e-commerce boom.

Turnover soared by 477% from $171m in 2020 to $990m last year with the UK and Europe accounting for more than 80% of the total, according to a filing at Companies House.

In the UK, turnover jumped from $51.8m to $279m, making TikTok a bigger advertising drawcard than Snapchat and almost level with Twitter, according to data from Insider Intelligence.

The company landed its billionth monthly user last year, four years after its global launch, half the time it took Facebook, YouTube or Instagram, and three years faster than WhatsApp. Analysts at data.ai have said the company has since passed the 1.5bn user mark.

Meta-owned Facebook, which TikTok is beating in the battle for the most-coveted demographic of 18-to-25-year-old social media users, has launched a copycat product called Reels to defend its turf.

The financial filing also shows that the company is on a hiring spree, with its UK operation more than doubling in size from 669 to 1,554 staff, and the overall wider group of regions and countries covered by TikTok UK saw numbers rise from 1,302 to 4,396.