Snapchat making AI chatbot similar to ChatGPT available to every user

Snapchat is releasing its GPT-powered AI chatbot to every user for free, the company announced at its annual developer conference, as it tries to chart a distinctive path between the titans of Instagram and TikTok.

That means expanding access to its AI chatbot, doubling down on the distinction between public and private posts, and paying successful creators a share of the revenue their viral content generates.

Users will also be able to add My AI to group chats, turning to the virtual assistant for any queries that come up in the course of conversation. Paying users will also be able to send photos to their AI helpers and receive completely AI-generated images in return, Brody said.