LaGuardia Airport AI hologram answers traveler questions

Bridget can hold a real conversation with you. She can answer questions about gates, shops, baggage claim and VIP lounges. She can also give you step-by-step directions using real-time terminal maps.

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Together, the system lets travelers ask natural questions instead of searching through signs or tapping through an app.

Right now, Bridget speaks English and Spanish. More languages are expected later. The kiosk also includes on-screen subtitles, high-contrast displays and a physical interface positioned for wheelchair accessibility. LaGuardia Gateway Partners, which manages Terminal B, says more units are planned across both concourses.

LaGuardia Gateway Partners frames Bridget as extra help for travelers rather than a replacement for human workers. The idea is to support the guest experience team during busy periods, especially when staff members are already helping other passengers.

"At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality," said Suzette Noble, Chief Executive Officer of LaGuardia Gateway Partners. "The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travelers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey."

So, in other words, you can just walk up, ask where to go and get directions without digging through your phone.

In a company-provided video, Bridget guides a traveler to Gate 19 with turn-by-turn directions and then offers a QR code so the traveler can take the directions with them.

That could help during peak travel days, when lines get longer and airport workers have less time to answer the same questions over and over.

David Nussbaum, founder of Proto Hologram, says the technology extends human support rather than replacing it.

"Communication with humans will always be the best way to help travelers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors," said Nussbaum. "Proto Hologram and Holomedia's digital helpers can guide and advise travelers in ways that feel natural and intuitive."

LaGuardia isn't the only airport experimenting with AI holograms. Miami International Airport announced its own AI-powered holographic assistants about three weeks earlier. Miami's system includes four conversational AI holograms developed with Hypervsn, Satisfi Labs and Mappedin.

That depends on how airports use them. A well-placed hologram that answers simple questions could make travel smoother. A confusing AI kiosk that gives vague answers could become one more thing travelers ignore. The best version of this technology helps people quickly and then gets out of the way. It should support airport staff, not replace the human help travelers still need when flights change, bags go missing, or plans fall apart.

Glenn E. Smith, Spatial Computing XP Architect at Holomedia, says airports are looking for technology that improves operations while creating more personalized journeys.

"As passenger expectations evolve, airports are increasingly seeking technologies that not only improve operational efficiency, but also create memorable, frictionless, and personalized journeys," said Smith.

That is a pretty big promise. However, travelers will judge it by a much simpler standard: Did it answer my question and help me get where I needed to go?

For travelers, this could be helpful if the technology works well. Anyone who has walked the wrong way through an airport knows how stressful that can feel. A conversational kiosk could make it easier to find a gate, locate baggage claim or get to a lounge without hunting through signs. It may also help travelers who prefer spoken directions or need accessibility features like captions and a lower physical interface.

Still, AI airport assistants need to earn trust. Travelers will want clear answers, accurate directions and easy access to a real person when the technology gets confused. 

There is also the privacy question. Bridget appears focused on wayfinding and guest service. But airports are also testing AI tools that connect with biometrics, mobile apps and passenger data. That broader shift deserves close attention.

Would you rather get airport help from a human worker, a life-sized AI hologram or a smart system running quietly in the background? Let us know by writing to us at Cyberguy.com

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