Tuesday, 16 Aug 2022

Amazon agrees to buy Roomba maker iRobot for $1.7bn

Amazon agrees to buy Roomba maker iRobot for $1.7bn


Amazon agrees to buy Roomba maker iRobot for $1.7bn

Amazon announced it has agreed to acquire the vacuum cleaner maker iRobot for approximately $1.7bn, scooping up another company to add to its collection of smart home appliances amid broader concerns about its market power.

iRobot sells its products worldwide and is most famous for the circular-shaped Roomba vacuum, which is equipped to integrate with various smart home systems.

The appliance would join the voice assistant Alexa, the Astro robot and Ring security cameras and others in the list of smart home features offered by the Seattle-based e-commerce and tech giant.

The Roomba device, for example, allows users to map out the entirety of their homes room by room and store the maps in the iRobot app for future use. Consumers can then remotely schedule regular cleanings or manually start cleaning jobs of specific rooms directly from the app.

Landmark antitrust legislation targeting Amazon and other big tech companies has languished for months in Congress as prospects for votes by the full Senate or House have dimmed.

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