Trump's political advisors huddle with House GOP over rebranding of the big beautiful bill

The sales pitch, from top Trump pollster Tony Fabrizio, senior Trump political aide James Blair, and White House press secretary Karoline Leavitt, is part of an ongoing effort by the president and his team to rebrand the massive tax cuts and spending measure, which polls indicate isn't popular with Americans.

Hudson noted that Trump "used the name One Big Beautiful Bill to help get it passed. And now, to try and explain to the American people, he's suggesting we call it the Working Families Tax Cut, which is exactly what it is. It's a big component of it."

But the Democratic Congressional Campaign Committee (DCCC) argued that "the so-called rebrand of the Big, Ugly Law is an admission that the GOP's signature legislative 'achievement' is a toxic failure."

"Only Republicans seem surprised that ripping away health care and gutting rural hospitals just to hand billionaires a massive tax break is completely out of step with what the American people want," DCCC spokesperson Justin Chermol claimed in a statement to Fox News Digital.

"I'm not going to use the term great, big, beautiful - that was good for getting it approved, but it's not good for explaining to people what it's really about," Trump said.

And he described the package as a "major tax cut for workers."

The measure is stuffed full of Trump's 2024 campaign trail promises and second-term priorities on tax cuts, immigration, defense, energy and the debt limit. 

It includes extending the president's signature 2017 tax cuts, which were set to expire later this year, and eliminating taxes on tips and overtime pay. 

At his earlier stops on his tour, Vance called the package the "One Big Beautiful Bill." But the vice president now refers to the measure repeatedly as the "Working Families Tax Cut."

And the new law also restructures Medicaid - the almost 60-year-old federal program that provides health coverage to roughly 71 million low-income Americans. 

The nonpartisan Congressional Budget Office estimates the new law could result in roughly 10 million people losing health coverage, and $3.4 trillion added to the nation's already massive federal deficit. Republicans dispute those projections.

Regardless, some Republican House members who've held town halls this summer have faced vocal constituents angry over the social safety net cuts in the GOP's measure.

And Democrats for months have repeatedly blasted Republicans over those social safety net changes. They charge it will gut Medicaid, forcing rural hospitals and nursing homes to close their doors. 

"Rural hospitals were already on the brink of collapse thanks to Donald Trump, but now he has put the last nail in the coffin for rural hospitals with his billionaire budget bill," Democratic National Committee (DNC) chair Ken Martin claimed.

Republicans have pushed back on the Democrats' criticism.

"Overall, most people's awareness comes from the lies they've heard from Democrats and our mainstream media. But when they hear the details of what's in the actual bill, it's very, very popular," Hudson told Fox News.

According to sources in the room, the president's political advisors urged House Republicans to court low-propensity Trump voters who supported the president in 2024 but traditionally don't turn out for midterm elections. 

The GOP is aiming to defend its fragile House majority in next year's midterms, when the party in power normally faces political headwinds and ends up losing congressional seats. 

"We got a lot of good information about where voters are on the working families tax cuts," Hudson said.

And the NRCC chair highlighted, "There's a segment of our voting population that only vote in presidential elections. There's also a very specific group that show up for President Trump."

"I don't need all of them to show up, but I need some of them to show up. And the good news is, we know who they are. We know what they care about. And the message today was, communicate with them and let them know what we're doing," Hudson said.