Tom Brady implores parents to 'teach your kid the right values' amid rise of NIL in college sports

He suggested that players aren't necessarily better off because of NIL and the frequent use of the transfer portal and put the onus on the athletes' parents to instill resilience in them at a young age.

"So I think all these things that are happening in college sports, we're prioritizing the wrong things. We're valuing the wrong things. I'm not saying it's not important. It's one of 10 things that are important, and certainly to me, it's not the most important. So when kids do go through that the right way, they're actually learning the right values. When you have the right values in life, that's going to sustain you as you move on through the rest of your life."

Brady wondered whether athletes in college football will be able to learn "those sustainable traits that I think are invaluable to their life and life experience" and disagreed that money was the only thing that had value in college.

He expressed some gratitude for having a challenging time while at Michigan. Brady wasn't thrown into the fire as a starter right away. Instead, he rode the bench for two seasons before he became a starter for the Wolverines in the 1998 season.

"My college experience was very challenging. It was very competitive. Those traits transformed my life as a professional. I was ready to compete against anybody, because the competition in college toughened me up so much that I had a self-belief and self-confidence in myself that whatever I faced, I could overcome that," he said.

"I think if we take that away from a young student athlete, to say, 'You know what, I know it's tough to compete, but what we're going to do before you have to compete. We're actually going to put you somewhere else so that you don't have to compete.' That is absolutely the wrong thing to do to a young child."