Celebrity apologies can be tricky. Just ask Drew, Ashton or Mila

Everyone makes mistakes, am I right?

But when you are a star who's had a blunder, the ramifications can be so much bigger than they are for us civilians.

To be fair, most of us don't have publicists to help us craft our messages, or fans who are there to defend us.

Even with those assets, it's rarely smooth sailing for celebrities who run afoul in the spotlight.

Let's discuss.

The thing about being in an industry built around performing is that people won't always believe apologies.

When Ashton Kutcher and his wife, fellow actor Mila Kunis, expressed remorse via video after they wrote pre-sentencing character references for their "That '70s Show" costar Danny Masterson, who was convicted of rape, it did not go over well.