Econsultancy Live returns in April

Econsultancy Live returns to Kings Place, London, on April 27th, with a full day of talks from marketing and digital leaders, plus the chance for delegates to attend roundtables and masterclasses, and discuss the latest trends and best practice with their industry peers.

We'll be covering four key themes at the event:

Customer experience:  Across industries, from retail to healthcare, an explosion of omnichannel experiences pose complex UX and design challenges. How are brands creating experiences that balance commercial value with customer centricity?

Ecommerce: 2023 brings a challenging environment for customer acquisition. How are brands setting ecommerce strategy across channels and driving lifetime value? We'll also look at topics such as merchandising and conversion, and retail media.

Content and social: Amidst understandable excitement about the impact of new tech such as generative AI, marketers are still grappling with content management across CRM, advertising and digital products. How are brands engaging their audiences this year?

Data and measurement: Changes to privacy and tracking frameworks have arguably been the biggest disruptor in tech and advertising in recent years. How is this impacting first-party data strategy and marketing measurement?

As well as keynotes and panel debates showcasing great studies, Econsultancy Live also plays host to a series of roundtables and masterclasses. Roundtables are interactive, fun and frank sessions that allow everyone to sit together and discuss the biggest questions in digital marketing and ecommerce. In our masterclass sessions, delegates will take deep dives into industry issues with Econsultancy analysts and experts.